Designed by Kiwis for Kiwis

Sea-It was designed by a team of passionate fishermen with a deep love for the ocean and the environment, driven by an unwavering commitment to offer only the finest quality products.

Sea-It was born out of frustration we experienced while encountering environmentally harmful products that fell short of their promises.

We take great pride in the meticulous crafting of our locally sourced, hand-mixed product, thoughtfully composed of premium ingredients selected by us.

Meet the team


Simon is the mastermind behind our cutting-edge product, drawing from a remarkable 35 years of expertise in the detergent and chemical industry. His extensive knowledge encompasses every aspect of crafting the ideal solution for removing salt, making him a true authority in the field.


Wayne boasts an extensive background in the marine industry, encompassing years of hands-on experience. Whether it’s his history of chartering or his role as a sponsored angler, he brings a wealth of knowledge gained from countless hours spent on the water, making him a seasoned expert in fishing and marine activities.


Sam has a deep passion for fishing and seizes every opportunity to be out on the water. He’s also the driving force behind our marketing efforts, possessing over a decade of valuable experience in marketing and design. His expertise plays a pivotal role in ensuring our products reach and resonate with our fellow New Zealanders.


Arnie serves as our dedicated representative in New Zealand, a true connoisseur in both freshwater and saltwater fishing. 

If you’re eager to stock Sea-It in your store and Arnie pays a visit, don’t hesitate to give him a shout—your connection to quality products is just around the corner!